Are you missing out on the 67% of clicks that go to the first five organic results that appear after a user runs a search?
Many businesses and brands now know the power of digital marketing. As a result, search engine optimization (SEO) has become critical in attracting organic traffic that can support compelling conversion rates.
Keep reading to understand the benefits of SEO available for your business.
What Is SEO?
SEO is the set of tools used to tweak your website's content so you can rank higher on search results.
The ultimate aim of SEO is to make your site more visible to a targeted audience using a search engine. When using this technique, you focus supremely on unpaid results.
Tangible Benefits of SEO for Your Business
While there are many tools and techniques available to up your digital marketing, you need to prove them with results. If not, you might end up treading water without your site making any progress.
Here are some tangible benefits you can expect to receive when you leverage SEO for your website.
1. Greater Trust and Credibility
One of the most critical assets you need to possess in the digital landscape is trust and credibility. While they may take time to cultivate, the flywheel effect of these two assets can push your traffic and ranking much higher and sustain it.
SEO can help you adopt tactics that make your site more trustworthy to users. For example, whenever you publish new content, you can incorporate high-quality backlinks. SEO can also help you craft content that offers new insights, making it valuable to others who then link to it.
The combination of inbound and outbound linking can grow your domain authority if you leverage high-value links. Because of a higher domain authority, the search engine can then offer your site more frequently in relevant search results, which grows your overall traffic.
2. A More Memorable User Experience
Investing in user experience has a direct link to the level of traffic (and conversions) your site can deliver.
SEO offers you several techniques to help create a compelling user experience. Using adaptive site design, for example, you can create a website that works well on any device your user chooses.
Technical SEO can help you structure your information and web pages better so it’s easier for users to find the information they need.
All these tactics aggregate in giving visitors who come to your website high-value user experience. As a result, your site can receive more clicks, better brand recall, and ultimately increase the conversion rate.
3. More Visibility
If your business is to grow, more people need to know about it. SEO gives you ways through which you can increase the level of visibility for your site.
Using long-tail keywords, you can leverage SEO to help you present your business to users who reflect the desire to engage with your firm.
Making your website more mobile-friendly can place your business in front of a massive new audience who relies primarily on mobile devices when looking for products or services.
You will pitch your offering to more customers in need and thus grow your bottom line.
4. Target Better Traffic
Targeting customers who want to hear from you creates more high-quality leads than reaching those who aren’t receptive to you.
SEO relies on inbound marketing to help deliver your messaging and content to users who are already looking for the solution you have. Therefore, by leveraging this high-quality traffic, you can have a higher chance of making sales.
5. Cost-Effective Marketing
The organic rankings that Google delivers are based entirely on what its algorithm deems valuable to users.
The implication here is that once you develop quality, evergreen content, it can keep drawing traffic to your website. All you need is the initial investment in putting the material together.
Since you do not have to keep paying for ads to sustain the content's visibility, you can gain traffic more cost-effectively.
6. Merging Online and Offline
According to statistics, 82% of people who research online on what to buy look for products and services near them.
Using local SEO can help you position your business to appeal to these local customers. You can draw them to your content, which shows them how you can meet their needs and direct them to get to your physical location.
7. Long-Term Exposure
Gaining traction through SEO takes quite some time. After a while, it may feel like there is no progress, even though there is.
For those firms that continue putting in the work to achieve optimal ranking, the benefits can be long term. The same way it takes longer to rank optimally is the same time it takes for your site to get knocked off the pedestal by competitors.
Thus, you can enjoy the fruits of your labor for longer and have better odds of fighting off any assault from competitors.
8. Integrate Digital Marketing
When using various online marketing initiatives, they can feed into your SEO strategy. For example, pay-per-click (PPC) ads create brand awareness among your target audience, which encourages users to look at your site.
SEO not only taps into your other marketing initiatives, but it can help interlink their synergies for success.
9. Make Your Website Faster
SEO helps you make your website perform faster, which can seem trivial until you look at the statistics.
Website pages that load within 2.4 seconds convert at 1.9% as compared to those loading at 3.3 seconds, which sees a lower conversion rate of 1.5%.
Using SEO techniques, you can optimize several aspects of your web pages so that users don’t have to wait around as they load. The faster your site, the better the user experience and the more sales you stand to make.
Increase Your Visibility and Conversion
The Internet is the new hunting ground for clients, and you need to keep making as many users as possible aware of your business.
SEO is a set of techniques that can empower you to grow your visibility and improve your conversion rates. To make the strategy work for you, understand the benefits of SEO relevant to you and which approach can deliver them.
Trigger Digital is an online marketing firm offering effective, multi-pronged solutions to present your business to more customers. Talk to us today for the best marketing solutions, no matter your operational scale.