How to Utilize Whiteboard Video Marketing: A Guide

By 2020, video content will account for over 80% of all consumer traffic online! Videos are the future, especially when it comes to crafting a strong marketing strategy. 

Videos are entertaining, engaging, and easy to consume. You can use the power of storytelling to evoke a consumer's emotions and appeal to their needs. With a strong video, you can increase your brand's online exposure and increase conversions on your site. 

Have a little fun with whiteboard video marketing this year! By adding whiteboard animation videos to your marketing strategy, you can connect with your audience and boost your business.

Learn how to utilize whiteboard videos with these tips to a strong strategy!

What are Whiteboard Animation Videos? 

Whiteboard animation videos are developed as the viewer watches. At the beginning of a video, you'll likely see a plain white screen, which represents the board. The drawings, words, and charts are then drawn by a hand onto the screen. 

Today, companies recreate these whiteboard animation videos digitally. 

Whiteboard video marketing is a fun way to keep your viewers engaged. Your viewers will get to see the animation come to life right before their eyes. 

At the same time, you can communicate a complicated concept graphically. Whiteboard animations are ideal if you need to explain a difficult concept. You can use animations and visuals to break a messy explanation into easy-to-consume segments. 

As a result, whiteboard animations are ideal if you're releasing new products. You can also use whiteboard videos for explainer videos, company culture videos, or as a user manual. 

How to Create the Best Whiteboard Videos

Now that you have a better idea of what these videos look like, here's how to use whiteboards video marketing to benefit your business!

1. Know Your Goals and Audience

Before you start drafting a video, have a specific goal in mind. Each video should have its own purpose. Otherwise, you might exhaust users by trying to explain too much at once.

Any piece of content you create should have its own objective. Do you want to show customers how to use a product? Maybe you want to create a video that communicates your company's mission statement. 

Either way, your video should have a single goal to avoid a convoluted message.

At the same time, make sure you know who your customers are and what they need. If you have a broad target audience, break them into smaller buyer personas. You can group your target audience based on demographics, buying behaviors, and interests.

What problems are your customers facing? Can your whiteboard videos offer easy-to-understand solutions? 

The better you know your audience, the more likely your videos will achieve goals that resonate with their needs. Focusing on your target audience will help you build brand trust by showing customers you're there to help. 

2. Tell a Story

48% of smartphone users are more likely to buy from a brand that offers instructional video content. To utilize whiteboard video marketing effectively, focus on telling a story.

First, determine the message you want to convey. Then, develop a solid script to communicate that message. A strong script will help you maintain the focus of your story.

Make sure your story combines both visuals and a strong voiceover. Use compelling language and avoid rambling. Remember, your video is supposed to help viewers understand a concept.

Don't confuse them even more. 

When writing your script, focus on:

  • The problem your product can help solve

  • How your product can solve the issue

  • Why your product is the best available choice

A strong story will show viewers you emphasize with the problem they're facing. 

3. Craft a Personality

As you learn how to make whiteboard videos, don't neglect the chance to show off your brand. Let your distinct brand personality shine! As a result, your whiteboard videos will stand out from the crowd and represent your business. 

Make sure to craft credible yet entertaining characters within your videos. These characters will represent your company and your customers. 

Think about who your customers as people. Then, craft a character that portrays your target audience as a distinct personality. 

By creating this character, you're more likely to connect with your target audience through your videos.

Consider creating a buyer persona to determine who your customers and what they'll respond to most. 

4. Understand the Basics

Take the time to look at other videos to understand how to use whiteboard video marketing for your own business. What qualities do you see throughout each video?

First, you'll notice that the background is always white. That's what makes it distinctive as a whiteboard video! While you have many colors to choose from, the white background will help viewers focus on the animations instead of attractions. 

Using the white background will also remind people what they're watching: a whiteboard video that's helpful and informative. 

Next, keep your drawings simple. You don't need wild, colorful animations or 3D graphics. Instead, focus on the sketches.

The hand that's scribbling the animations is important, too. Don't forget it! Make sure it's holding a marker or pencil to ensure it appears the artist is hard at work. 

5. Make It Fun

Once you've recreated the essentials, focus on making your whiteboard animations fun and engaging. While you'll want to keep the imagery black and white, you can add a few pops of color to draw the eyes. A few colorful components will help highlight important parts of your video. 

Try using your company color palette to stay on-brand.

Next, try animating your characters. Give them lively, human characteristics to ensure they retain the viewer's attention. 

To create an effective whiteboard animation video, it's important to focus on balance. You'll want to utilize the basics along with your own creative flourishes. 

Make sure your video isn't too long, either. Try to keep it between one and two minutes. Otherwise, you might risk exhausting your viewers. 

Draw Out Your Success: Your Tips to a Strong Whiteboard Video Marketing

Sketch success for your brand! With these whiteboard video marketing tips, you can engage your audience and boost your business. Stand out from the crowd and make your mark with these whiteboard video tips!

Interested in working together to create your first whiteboard videos? Let's meet. Contact us today to get started!