7 Proven Online Marketing Strategies to Try in 2020

If you are looking to grow your business, online marketing is the best way to see a return on your investment. According to research from ThinkwithGoogle, 75 percent of individuals who find local information in search results are more likely to visit that business. 

People are spending more time on the internet than ever, and that is creating an opportunity for businesses to have the chance to reach a new customer base.

Want to learn the best online marketing strategies that work?

Keep reading this guide to discover seven proven online marketing strategies you can't afford to miss out on.

1. Search Engine Optimization

Search engine optimization or SEO for short is quickly becoming the latest obsession among marketing professionals. 

The reason being - it works. 

Since 93 percent of all online experiences begin with a search engine, and 75 percent never scroll past the first page of Google, it is essential to practice search engine optimization. 

SEO involves optimizing the content you create in a way that helps your company get discovered through search engines. This is done through a variety of methods, including:

Keyword Research

This process involves researching relevant terms that relate to your business and them creating content around the keywords to improve your chances of appearing in search engines.

The keywords can be pertaining to your business and what your consumers may be looking for when it comes to your business.

Link Building

Another critical factor for search engine optimization is the internal and external links that can be found in your content. Relevant, credible links can help improve your SEO and can also help your company's exposure.

Content Creation

It's not enough to just have the right keywords in the right places. You must be providing quality content to your followers. The rules around SEO change from time to time when Google updates their algorithm.

It's more important than ever to focus on creating exceptional content that is useful for your users.

2. Social Media Marketing

Social media is also another extremely popular place for businesses to market their products and services. 

According to research from the PEW research center, in 2011, half of all Americans were using social media, today, that number is 72 percent. 

With approximately 150 million adults using social media, there are few places better to promote your business. 

When it comes to social media marketing, it is crucial to be authentic. People don't like it when they can sense a company is being fake or deceptive. It's best to stick to what you know and create superb content that your followers will share and enjoy. 

Creating great content will keep your followers coming back for more and will also give off the impression of being a leader in your industry. Having the perception of being a leader will lead to other businesses looking to you for information.

3. Email Marketing

If you are looking for a cost-effective marketing option, email may be the way to go. 

Email marketing can be an efficient channel of communication with your consumer base. This way you can send things like

  • New products

  • Promotions

  • Newsletters 

  • Coupons 

  • And events 

can be sent straight to your customer's inbox. 

Many people will say email marketing is a thing of the past. However, the statistics don't align with this claim. Recent insights have uncovered that for every dollar spent on email marketing, the average return is $42.

4. Web Design

You may be thinking, what does web design have to do with marketing? Well, the answer is more than you would think. 

With two-thirds of internet users accessing the internet over their mobile phones, mobile web design should be on the top of every company's to-do list.

Web design plays a vital role in lead generation and conversion by giving direction to the consumer and making it easy for them to buy from you.

It is recommended to have a simple, clean design to make it as easy as possible for consumers to navigate. You should also keep in mind the performance of the site to determine if changes are necessary. The quicker a website loads, the better chance you have of converting leads.

5. Video Marketing

With youtube growing in popularity and the rise of apps like Tik Tok, companies are finding innovative ways to reach consumers. 

Video marketing is one of the best online marketing strategies to reach new customers because of the ease of viewing. It is believed that video marketing is so successful because humans have been interpreting images and visuals for their entire existence when compared to reading text.

Videos are easy to watch and comprehend, allowing for more significant views

6. Behavioral Retargeting

Behavioral retargeting involves just as the name implies, targeting customers who have visited your website.

Retargeting involves the user visiting your website, while they visit the site a cookie is attached to their browser and follows them for a predefined amount of time. The user will then see ads promoting products or services of the site they just visited, reminding them of why they visited them in the first place. 

A significant majority of people will visit a website for the first time and not buy anything, making retargeting a necessity as returning customers are more valuable.

7. Influencer Marketing 

After seeing a handful of very successful influencer marketing campaigns, companies are beginning to realize the value of having these social media moguls on their side. 

This type of online marketing involves endorsements from individuals or an individual who has a dedicated group of followers. The influencer can range from a celebrity with a massive following to an individual who is looked to as an expert in a niche with a smaller, loyal group of followers.

Influencer marketing works because humans, in general, look to other individuals for clues on what is socially acceptable. 

Need Help Implementing Your Online Marketing Strategies?

Marketing online is a necessity, with competition growing immensely and people spending more and more time online. Remember, marketing is all about connecting to the consumer, the better you get at making connections, the easier marketing will be. 

If you need help deciding which online marketing strategies are best for your company, contact us today, and we can help!